Q4 2024 Performance of Top Business Solutions Apps in Colombia

The fourth quarter of 2024 saw notable performance trends for the top business finance and business solutions applications on a unified platform in Colombia. Here's a detailed look at the top five apps, based on data from Sensor Tower.

PayPal Business experienced a gradual increase in weekly downloads, starting from approximately 4K in early October and peaking at around 5.1K in mid-December. The number of weekly active users also showed a positive trend, rising from 8.7K to over 10K by the end of December.

Plurall had a significant spike in downloads in early October, reaching over 18K, followed by a decline to about 100 by the end of December. Active users mirrored this trend, peaking at 106K before settling at around 63K.

Bancolombia Negocios maintained steady weekly downloads, fluctuating between 1.2K and 4.7K. Active users started at 66K, gradually decreasing to approximately 48K by the end of the quarter.

Pay & Go: Paying made easy showed a growth in downloads, especially in November, reaching a high of 3.9K. Active users increased steadily from 16.2K in early October to over 22K by the end of December.

Wompi: Recibe pagos had consistent weekly downloads ranging from 1.5K to 1.9K throughout the quarter. However, data on active users was not available.

For more detailed insights and data analysis, visit Sensor Tower.